First Choice News

Bill Keezer Joins First Choice Loan Services Inc., A Berkshire Bank Company

EAST BRUNSWICK, NJ (December 18, 2017) – New Jersey-based residential mortgage lender First Choice Loan Services Inc., a Berkshire Bank Company announces the addition of Bill Keezer as Senior Vice President of National Loan Solutions based in East Brunswick, New Jersey.

Beginning in the mortgage industry in 1990, Keezer founded and served as the chief executive officer for Mortgage World Corp, in Newton, Massachusetts. A 20-person mortgage brokerage shop, Mortgage World Corp originated FNMA, FHLMC, FHA, VA, Jumbo, and alt A with strong investor relations. Before closing in 2009, Mortgage World created a strong presence in the eastern Massachusetts mortgage market.

Keezer transitioned to serve as a product specialist at Greenpark Mortgage which was then acquired by Berkshire Bank. Based on his dedicated performance at Berkshire Bank Home Lending, he was promoted to vice president and charged with running the loan scenario desk, bringing on and rolling out new investors. When Berkshire Bank Home Lending and First Choice Loan Services joined forces in July of this year, Keezer took on the new role of senior vice president of national loan solutions.

Keezer is excited about his new position with First Choice Loan Services.

“The transition to this new role with First Choice Loan Services is extremely exciting. I can see how my professional history has been leading to this position and how I’ll be able to use my knowledge and skills to bring tremendous value to this organization,” said Keezer. “What’s even more exciting is experiencing the culture of this company. Everyone is driven by the mission to provide service beyond belief to our homebuyers, homeowners and business partners. There’s also a dedication to each other, to true teamwork. This creates a family-centric culture and one that I’m extremely proud to call my professional home.”

Senior Executive Vice President and Chief Operating Officer Norman T. Koenigsberg is very excited about the addition of Keezer to the leadership team of First Choice Loan Services.

“In addition to his tremendous knowledge of the Massachusetts market, Bill also is keenly in tuned to the needs of today’s loan originators. Because of this, he takes a proactive approach to finding answers to the questions which haven’t even been asked yet. His professional intuition will greatly benefit our sales team which, in turn, will provide exceptional mortgage experiences for our clients,” said Koenigsberg. “We really look forward to witnessing the contributions he will provide, and we’re so glad to have him as a part of the First Choice family.”

Before joining the mortgage industry, Keezer began his professional career in real estate development with a specialty of condominium conversions. He was involved with building and converting over 2,000 condo units and developing small subdivisions in Massachusetts.  Among his professional honors, in 2005 and 2007, he was selected to serve on the National Chase Broker Advisory Board.



About First Choice Loan Services Inc.

First Choice Loan Services Inc., a Berkshire Bank Company is headquartered in East Brunswick, New Jersey. Founded in 2009, the company is licensed to originate and close residential mortgage loans nationwide, excluding Arkansas and New York. With 22 locations across 11 states and over 500 employees, First Choice Loan Services Inc. offers FHA and VA programs, Jumbo loans, fixed and adjustable rate loans, and refinancing and renovation programs. First Choice Loan Services Inc. is an Equal Housing Lender, NMLS #210764. Licensed by the New Jersey Department of Banking and Insurance. AZ BK# 0918586. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act. To learn more about First Choice, visit


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