Color is big business.
Every year, paint companies, interior designers, and fashionistas predict the colors that will be popular in the coming months – and years. These predictions influence everything from the clothes we wear to the walls in our homes and the appliances in our kitchens. There’s no shortage of opinions, so here’s a cross-section of current trends and trend-setters.
The Pantone Color Institute is a good place to start. This influential organization is part of Pantone, the company that created the international standard for color matching. By using Pantone colors, a designer can be sure that his/her vision will look the same way when it reaches the consumer as when it left the drawing board – or computer monitor. The Color Institute provides a range of color consulting services to various industries.
Their color prediction methods are proprietary, but they are forward-thinking: They are already offering a color planner for 2018/2019! Of more immediate interest may be their Spring 2017 Fashion Color Report. This report is mostly based on the colors that fashion designers showed last fall for their spring 2017 collections, which, in full circle, were probably influenced by a much earlier set of Color Institute predictions.
What’s hot? The top 10 fashion colors for spring are Primrose Yellow, Pale Dogwood, Hazelnut, Island Paradise, Greenery (also the Pantone Color of the Year), Flame, Pink Yarrow, Niagara, Kale, and Lapis Blue. You can probably picture most of these colors, but Pink Yarrow is an intense, almost fuchsia tone, Niagara is slate blue, and Island Paradise looks like an inviting tropical sea. Kale is, well, kale. If you want to see for yourself, click here.
Pantone’s home/interior colors for 2017 were announced in March 2016, and were grouped into 9 color palettes named Day Dreaming, Forest Bathing, Raw Materials, Florabundant, At Ease, Native Instincts, Acquired Taste, Reminiscence, and Graphic Imprints. Most of us choose our own paint colors. If you still make your decisions by going to the paint or home improvement store and looking through stacks of color chips in various shades of white (who knew there were so many?), you are missing out. Paint companies have sophisticated websites to inspire you, help you paint like a professional, and demonstrate creative projects using their paint. Even more exciting, you can take a digital image of the room you want to paint and try different colors. They also offer suggestions for coordinating colors for trim or accents.
Paint manufacturer Behr didn’t designate a color of the year for 2017. They chose 20 “limited edition trend colors” and organized them into 3 groups of 6 or 7 colors each. Labeled Confident, Composed and Comfortable, the theory is that one of these color groups will match your lifestyle.
Another paint company, Benjamin Moore, offers a 2017 palette of 23 colors, from Chalk White to Ebony King. Their Color of the Year is Shadow, a deep purple grey. On their website you’ll find dramatic examples of their colors used in a variety of rooms.
Sherwin-Williams, another major paint brand, has designated Poised Taupe as their 2017 Color of the Year. They describe it as a combination of earthen brown and conservative grey that results in “a weathered, woodsy and complex neutral that celebrates the imperfections and authenticity of a well-lived life.” If that sounds like you, then Poised Taupe may be your new color.
Another 2017 Color of the Year that’s part of the grey trend is Diamond Vogel’s Ocean Storms, “a modern yet classic blue-gray with confident presence, yet simple style.” This color easily can be used on an interior wall, the exterior of a house, and an outside door. The company offers more color trend guidance via what they call “color stories” named It Takes a Village, Forever Young, and Breath of Fresh Air. Each story includes 5 or 6 colors and examples of the way they can be used for interiors and exteriors.
If you’re looking for a daily dose of color to brighten your life, you can visit the Pantone Color of the Day. Otherwise, simply take a look around you; you’re surrounded by every color in the spectrum of the rainbow. Inspiration abounds!