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Looking Ahead

FEATURED | December 28, 2018

Looking Ahead


Around this time, you’re bound to see a large number of reviews about the year coming to an end. It makes sense. It would be foolish not to take a moment to reflect and draw lessons from the experiences the year presented. Enjoying those you met, honoring those you lost, learning from challenges, celebrating successes… Certainly, 2018 brought each of us valuable moments that will improve our lives in the long run. With what we’ve been taught from 2018 (and before), I eagerly am looking ahead into the approaching year, especially since 2019 marks a landmark year for First Choice Loan Services: our Tenth Anniversary!

In 2009, we knew. We knew the mortgage industry needed something new and different. More importantly, we knew the mortgage industry needed something REAL. For many, the home loan process can be impersonal and even cold. The paperwork and the process can turn the dream into just a deal and the family into just a file. We knew then what we know still today: borrowing families deserve better.

For that reason, we started First Choice Loan Services. Clients need home loan professionals who conduct themselves with honesty and integrity. They need to know that their Loan Originators and the teams that support them are devoted professionals who have the customers’ best interest in mind. Most of all, they need to trust who they are working with. Buying a home involves sensitive information, personal hopes and potentially stress. It’s vital that borrowing families work with mortgage professionals who are genuine, place a high priority on clear and consistent communication and are keenly focused delivering a seamless home loan journey.

Likewise, we knew our business partners needed relationships that would enhance and develop their business as well. Too often, Realtors are put in uncomfortable situations with their clients because lenders overpromised and under delivered. When we started in 2009, we pledged to ourselves and to our partners that we would not do that. Their success would be our success. With this in mind, we want all our partners, then and now, to have full confidence that their homebuyers are in reliable hands and will receive tremendous care.

During all this time of working hard for our borrowing families and business partners, something else occurred at First Choice Loan Services. Something we strategically set out to do as well. Something that happened both with intention and organically. In our day-to-day interactions, we have closed thousands of loans and, in turn, helped thousands of families. All the while, we created a family of our own.

Together, we’ve achieved professional successes such as being listed as a “Top Mortgage Employer” (2015-2017) by National Mortgage Professional Magazine and being named among the “Top 100 Mortgage Companies in America” (2013-2017) and the “50 Best Companies To Work For” (2013-2017) by Mortgage Executive Magazine. We also weathered storms that the market presented such as volatile rates and ever-changing legislation; through it all, we’ve kept our operations and service to clients steady and strong. Outside the office, we celebrated personal milestones such as graduations, weddings and births. In sharing life, we also mourned members of our family who have passed away. It is through these highs and lows that we developed personal and professional bonds that mean so much.

One monumental change we experienced together was our decision to join forces with Berkshire Bank. Through our partnership, we developed relationships that presented opportunities in new markets while expanding Berkshire’s mortgage footprint. We’re proud to contribute to the success of Berkshire Bank while enhancing its culture. This move, along with every move we’ve made during the past ten years, was made with our clients, our partners and our First Choice Family members at the forefront of our mind… something we pledge to do every day.

That finds us here – a few days away from 2019 and the start of our tenth year. It has been my pleasure to be here since the beginning and witness the ways the company has grown, evolved and developed. With the strength of the decade behind us, we look into the year (and decades) ahead with hope, excitement and anticipation. We have the knowledge for success. We have the foundation for stability. Above all, we have the heart for service.

So, “Happy New Year!” I hope you see in front of you an amazing year. I know it will be an incredible one for us at First Choice Loan Services… a terrific year for us all the borrowing families and partners we serve!

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This has been one of the smoothest experiences I have had. Being a first time homebuyer, I couldn't have imagined a better experience anywhere else. I will definitely recommend First Choice ... to anyone I know! -Saleh G. | Fort Collins, CO | 4.5.2019
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