First Choice News

Martha Jauregui Morales Joins First Choice Loan Services Inc.

CONCORD, CA (September 24, 2018) – New Jersey-based residential mortgage lender First Choice Loan Services Inc., a Berkshire Bank Company announces the addition of Martha Jauregui Morales as mortgage loan originator based in Concord, California.


Jauregui Morales began her career in 1992 working on the operations side of the mortgage process before becoming a loan originator in 1999. She brings experience working as a loan originator with companies such as North American Mortgage, Sterling Bank, Countrywide Home Loans, Chase Home Loans, American Home Mortgage, IndyMac, and Mason McDuffie Mortgage Corporation. She also held leadership positions while serving Boston Private Bank. Immediately before joining First Choice Loan Services, Jauregui Morales worked for the Mayor’s Office of Housing and Community Development in San Francisco, California.


Jauregui Morales made this professional move for several reasons.


“Having been in the mortgage industry for over 25 years now, I have seen what makes a mortgage company succeed and what makes it fail. While looking for a new professional home, everything I’ve seen about First Choice Loan Services shows it will continue to flourish in its success, and, of course, I want to be a part of that,” said Jauregui Morales. “The company consistently adheres to its core values and maintains a client-centric focus in every decision. In addition to this, with leaders such as Ed Vaccaro and Robert Taylor in the California region, exciting things are happening. My home buyers, homeowners, and business partners will be served better than ever before.”


First Choice Loan Services’ Executive Vice President of National Production James Iley is extremely glad about Jauregui Morales becoming a part of the First Choice Loan Services California team.


“Martha is a great addition to our team in California. She brings extensive history and knowledge of that region along with a wonderful passion to educate her borrowers on their options. Additionally, her business philosophy perfectly aligns with ours which is provide a seamless home loan experience for all we serve,” said Iley. “Martha joins us at a tremendous time. First Choice Loan Services recently has been named Top Mortgage Employer by National Mortgage Professional Magazine, ranked as one of the Fifty Best Mortgage Companies to Work For by Mortgage Executive Magazine and ranked for Top Overall Volume by the Scotsman Guide. With this momentum, we are eager to help build on her success and enhance the wonderful work Martha already does.”


Jauregui Morales has volunteered with the Unity Counsel Homeownership Center, Community Housing Development Corporation of the North Richmond area, Operation Hope, Balance, SFHDC, Asian Inc., MEDA, LGBT Homeownership Center and various others throughout Northern California by providing education to first time home buyers. She can be reached at or by calling 925.497.2713.




About First Choice Loan Services Inc.

First Choice Loan Services Inc., a Berkshire Bank Company is headquartered in East Brunswick, New Jersey. Founded in 2009, the company is licensed to originate and close residential mortgage loans nationwide, excluding Arkansas and New York. With 33 locations across 12 states and over 500 employees, First Choice Loan Services Inc. offers FHA and VA programs, Jumbo loans, fixed and adjustable rate loans, and refinancing and renovation programs. First Choice Loan Services Inc. is an Equal Housing Lender, NMLS #210764. Licensed by the New Jersey Department of Banking and Insurance. AZ BK# 0918586. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act. Products and services not offered in state of New York.  To learn more about First Choice, visit


About Berkshire Bank

Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America’s Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has $11.6 billion in assets and 113 full service branch offices in Massachusetts, New York, Connecticut, Vermont, New Jersey and Pennsylvania providing personal and business banking, insurance, and wealth management services.  Berkshire Bank was named one of Massachusetts Most Charitable Companies in 2017 by the Boston Business Journal.   To learn more, visit, call 800-773-5601 or follow us on: Facebook, Twitter, and LinkedIn.


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