Steve Rude

Production Manager NMLS#298902

Office Address:
3611 Valley Centre Drive Suite 175
San Diego, CA 92130


Today more than ever, it's important to work with a mortgage professional and a lender on whom you can rely. You look for a lender who is built on honesty and integrity. You look for a lender who is nimble and quick to respond. You look for a lender who will provide you service beyond belief. You'll find all of that and more with First Choice Loan Services and the Steve Rude Team!

We specialize in working with San Diego Homeowners - First Time Home Buyers, Returning Buyers, Refinance clients and Investors. There is a reason time and time again that we are the first place borrowers look for a home loan or mortgage in San Diego. We have the ability and experience to complete your real estate transaction seamlessly and on time. If you live in San Diego, you need to be using the Steve Rude Team and First Choice Loan Services for your mortgage and real estate needs. 

About Us
Steve Rude has over 25 years of Mortgage and Real Estate experience. He values education and has made it the focal point of his approach to business. Every client is thoroughly educated about the Home Loan Process to ensure everything is "put out on the table" and there are never any surprises throughout the process.

Steve assists over 100 families every year finance their home purchases. His business is 100% referral based, so going the extra mile is the norm for him. Steve's clients become true "Raving Fans" and continually refer their friends, family and colleagues back to him to take care of their lending needs, a tribute to his success. He has the "creative mind" needed to structure the most complex scenarios. Exhausting every option is their standard and finding a solution brings them and their customers the ultimate reward of complete and total satisfaction.

First Choice Loan Services
First Choice Loan Services has achieved great success by consistently exceeding our customer's expectations. We achieve this by offering the great rates you need, the "big bank" products you expect, and the friendly neighborhood service you can value. Come speak with us today to discuss your borrowing needs with people who genuinely care about you and want to help you achieve your financial goals.

Contact Steve Rude with First Choice Loan Services San Diego TODAY to get your Preapproval!



Chad Peterson
First Choice Loan Services Inc.

Steve Rude Earns Certified Mortgage Planning Specialist (CMPS) Designation

SAN DIEGO, CA (October 25, 2017) " New Jersey-based residential mortgage lender First Choice Loan Services Inc., a Berkshire Bank Company announces Steve Rude, branch manager based in San Diego, California, has passed the qualifying exams to earn the Certified Mortgage Planning Specialist (CMPS®) designation granted by the CMPS Institute.  The CMPS Institute is a national organization that certifies mortgage bankers and brokers to help borrowers choose the right mortgage strategies.

“There is a very positive impact for my homeowners and homebuyers through my recent CMPS certification,” said Rude. “This new designation that I’ve earned will allow me to even better compare home loan options for borrowers in the light of their unique overall financial situation. With the San Diego marketing facing low housing inventory levels, knowing your choices is key when making time-pressed decisions.”

The CMPS curriculum incorporates five essential skill sets including:
1. Mortgage & Real Estate Taxation - how and why to understand the tax implications of various mortgage strategies

2. Housing, Financial & Mortgage Markets - why interest rates fluctuate, and how to understand the housing, financial and mortgage markets

3. Cash Flow Planning - how to reduce debt, improve cash flow & compare your options in the context of retirement planning, college funding, elder care, and other important life events

4. Real Estate Investment Planning - how to reduce your risk, and compare the impact of various mortgage options on your rate of return

5. Ethics and Compliance - how to experience the highest level of professional care, competence and communication during the mortgage and home buying process

"Your mortgage is most likely your single largest debt, and your home is most likely your single largest asset," says Gibran Nicholas, Chairman of the CMPS Institute.  "That's why mortgage planning should be conducted with a mortgage professional who is properly trained and certified."

A California native, Rude has been in the real estate and home financing industry for over 25 years. Before joining First Choice Loan Services, he held leadership positions at North American Mortgage Company, The Mortgage House, and AmeriFirst Financial. Rude can be reached at or by calling 858-449-5626.


About Certified Mortgage Planning Specialists

CMPS Institute is a national organization that certifies mortgage bankers and brokers.  It provides mortgage planning certification, sales training and technology systems to banks, credit unions, mortgage companies and individual loan originators.  Their mission is to help homeowners and homebuyers improve their lives by using the right mortgage strategies. For more information on the CMPS, please visit CMPS Institute's consumer web site at or call 888-608-9800.

About First Choice Loan Services Inc.

First Choice Loan Services Inc., a Berkshire Bank Company is headquartered in East Brunswick, New Jersey. Founded in 2009, the company is licensed to originate and close residential mortgage loans nationwide, excluding Arkansas and New York. With 22 locations across 11 states and over 500 employees, First Choice Loan Services Inc. offers FHA and VA programs, Jumbo loans, fixed and adjustable rate loans, and refinancing and renovation programs. First Choice Loan Services Inc. is an Equal Housing Lender, NMLS #210764. Licensed by the New Jersey Department of Banking and Insurance. AZ BK# 0918586. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act. To learn more about First Choice, visit

About Berkshire Bank

Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America's Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has $9.3 billion in assets and 97 full service branch offices in Massachusetts, New York, Connecticut, Vermont, New Jersey and Pennsylvania providing personal and business banking, insurance, and wealth management services. The Company has a pending agreement to acquire Commerce Bancshares Corp., the parent company of Commerce Bank and Trust Company, a $2.2 billion bank with 16 branches in the Worcester, MA and Boston, MA markets. To learn more, visit, call 800-773-5601 or follow us on: Facebook, Twitter, and LinkedIn.

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