The turkey from Thanksgiving is barely cold before the craziness that is Black Friday begins. The day can be known for huge mark downs, long lines, and even the occasional and unfortunate scuffle. You might find some good savings, but sometimes, you pay the cost in other ways. Black Friday can take a lot of effort, planning and preparation.
Offering a little less chaos and a bit more focus is Small Business Saturday, the Saturday following Thanksgiving. An initiative started in 2010 by American Express, the day is designed to promote patronage at shops and stores local to your city and town. In 2016, Small Business Saturday resulted in an approximate $15.4 billion in revenue from an approximate 112 million shoppers.
As a buyer, you may think the best products and lowest prices are found at the large chain stores, but you might be surprised what local vendors can offer. While national stores can be easier to find whether online or in person, stores exclusive to your town are definitely worth considering. Here are a few reasons why.
- More unique options: The best gift-givers are those that give something specific to the recipient. A gift can mean more when it perfectly matches the uniqueness of the person receiving it. For that reason, a shop local to your area can be a great place to start. Big chains offer a lot of items, but they are often generic and can be found almost everywhere. Local stores often have inventory that is customized to your area or can be personalized for the person you’re buying it.
- More local tax dollars: Local businesses help pay local taxes. These taxes, in turn, help pay for community services such as parks, local law enforcement, schools and libraries. A purchase in a local small business in many ways turns into an investment into your community.
- More local jobs: Speaking of investing in your community, supporting local businesses also helps stimulate local employment opportunities. While chain stores may hire locally, they can also transfer employees to various markets to manage operations. The more business a local store does, the more in need they will be to hire support and staffing. These employees, in turn, have income to spend in nearby businesses as well. The benefits continue to multiply.
- More local investments: Often, local businesses are involved with community initiatives. In addition to the local chamber of commerce, their support can go towards schools, civic organizations, arts, charities or other development opportunities in your town. The support from local businesses makes a world of difference to many community programs.
- More diverse community: Finally, local businesses are part of what makes your city unique. They provide diversity that keep it from being another cookie-cutter town. You want your community to have personality. Community businesses give your town color and characteristics which drive people to visit or move there. They help make it special.
You may wonder why First Choice Loan Services is promoting Small Business Saturday. We are deeply committed to serving the communities in which we live. While we do have over 500 team members and 27 branches across the country, we pride ourselves in boutique-style service and want to provide a ‘small business’ type of experience. We want you to be happy in the home we help you finance, and we also hope you love the town it’s in. Supporting small business is one way to help. Happy shopping!