First Choice News

First Choice Loan Services Implements CMPS Platform

EAST BRUNSWICK, NJ (August 10, 2017) – New Jersey-based residential mortgage lender First Choice Loan Services Inc., a Berkshire Bank Company proudly announces the launch of a new customer relationship management (CRM) tool powered by the Certified Mortgage Planning Specialist (CMPS) Platform.

Aimed to equip the loan originators of First Choice Loan Services with the leading mortgage industry tools, CMPS Platform is designed to improve productivity and increase business. This is accomplished by providing increased efficiencies in prospecting, communications, pipeline management, and marketing.

First Choice Loan Services Senior Vice President of Business Solutions Terry Chung shares the company searched for quite some time before making a decision on the CMPS Platform.

Chung says, “We looked for a CRM solution that would not only work with our existing systems and requirements, but would, more importantly, meet the needs and better equip our loan originators. After thorough vetting and extensive work, the day has arrived to fold the CMPS Platform into our current operations, and we anticipate incredible results.”

“We are excited about our partnership with First Choice because their executive team is truly committed to supporting their loan originators with cutting edge technology to simplify the loan process, enhance their client relationships and unlock the lifetime value of their clients,” says Gibran Nicholas, CEO and founder of CMPS Institute and creator of the CMPS Platform.

Senior Executive Vice President and Chief Operating Officer Norman T. Koenigsberg looks forward to the impact the CMPS Platform will have for the First Choice Loan Services loan origination team.

“Implementing the CMPS Platform into our existing systems is going to create amazing enhancements to the mortgage process clients have with First Choice Loan Services,” says Koenigsberg. “Our loan originators already provide service beyond belief with clear and consistent communication. Incorporating this robust CRM tool will only further enrich the experience home buyers, homeowners, and business partners have working with us.”




About First Choice Loan Services Inc.

First Choice Loan Services Inc., a Berkshire Bank Company is headquartered in East Brunswick, New Jersey. Founded in 2009, the company is licensed to originate and close residential mortgage loans nationwide, excluding Arkansas and New York. With 17 locations across 7 states and close to 500 employees, First Choice Loan Services Inc. offers FHA and VA programs, Jumbo loans, fixed and adjustable rate loans, and refinancing and renovation programs. First Choice Loan Services Inc. is an Equal Housing Lender, NMLS #210764. Licensed by the New Jersey Department of Banking and Insurance. AZ BK# 0918586. To learn more about First Choice, visit


About CMPS Platform

CMPS Platform is a mobile-responsive customer relationship management (CRM) and lead conversion suite that helps banks, credit unions and mortgage companies to (1) automate marketing and workflows; (2) educate borrowers and compare loan options; (3) standardize, approve and record customer communications; (4) standardize and improve the customer experience; and, (5) enhance loan officers’ financial skills with real-time market data and professional certification.  CMPS Platform was created by CMPS Institute, an organization that has trained, coached and certified over 8,000 of the nation’s top mortgage professionals since 2005.


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